The Nature Of Neuroscience

Neuroscience has become a bit of a buzz word in recent times. This is the despite the fact the practice of neuroscience within businesses has been happening for quite some time. Neuroscience is a very valuable tool to have in one’s tool kit – for business and life.

When I started my business nearly six years ago, the use of neuroscience was one of the major services I wanted to provide to clients. For some reason it didn’t pique everyone’s interest. Maybe I was ahead of my time. Or maybe it was my delivery… That would be ironic!

The irony is neuroscience is built into all the services I provide my clients. It’s woven into the design of every workshop, every project, every meeting, and every interaction. Why wouldn’t it be? It’s the natural way to do things.

Neuroscience research has established we all have social brains. The social brain became hardwired in us from the time we started to form tribes. On our own we were prey. When we formed tribes we became the predator. However, the most successful tribes were those who learnt what elements needed to be in place to achieve and, most importantly, survive. It is still the same for us today. These elements are referred to as our social needs.

For the last 10 years I have played and/or worked with neuroscience with individuals, teams and businesses. I have lead projects which have been implemented smoothly, achieving the agreed outcome because we were working with the brain in mind, meeting the social needs. These projects related to safety, culture, leadership and team development, business strategies and processes, change management and more. It is so rewarding to watch individuals and teams grow and perform all because they are following a proven science.

Understanding neuroscience will benefit you and your Team. You will be able to see things from different perspectives, have a greater understanding of behaviour and create valuable relationships. The result is you will have more engaged employees, happier workplaces and better business outcomes.